For festival goers, the Coachella Valley Music and Arts Festival is often spent running from stage to stage, catching as many artists as you can. The moments of downtime are often used by grabbing a bite to eat, taking photos in front of the iconic art installations and visiting the various brand activations happening throughout the Empire Polo Grounds in Indio.
If you’re trying to decide which activations to visit while at the festival, here’s a breakdown of what some are offering.
WavyTalk is helping attendees get their hair festival-ready. Professional stylists will be at the booth to give festival goers various looks such as bubble braids, butterfly clip waves and blowouts. There will also be photo moments.
Absolut is returning as the official Vodka of Coachella. They will have two activations on site, the Absolut Heat Haus and the Cooler Club. At the Absolut Heat Haus, guests can try various Absolut cocktails as they hit up the dance floor and grab some pics. The Cooler Club is a grab-and-go area that lets visitors try Absolut’s newest beverage, the Absolut Ocean Spray® Refreshers. There will be four drinks for attendees to try: White Cranberry, White Cran-Strawberry™, White Cran-Peach™ and White Cran-Watermelon.
Always & Secret are aiming to turn “porta-potties” into “porta-parties” with their booth. Attendees will be able to visit the brand’s bathroom oasis and enjoy a cool mocktail while getting samples of some of their products.
Below is the full list of each of the official brand booths that are going to be at Coachella this year:
- Absolut
- Alaska Airlines
- Always & Secret
- American Express
- Aperol
- Barbie
- Bella + Canvas
- Coca-Cola
- Elctrolit
- e.l.f. Cosmetics
- Dark Horse
- Gap
- Lollipop Star
- Marriott Bonvoy
- Medicube
- Miniverse
- Rivian
- Starbucks
- SKYLRK apparel
- Tavar & Otis
- WavyTalk
- White Claw
Additionally, outside of the festival grounds, there are nearby pop-ups taking place throughout Indio.
Headliner Sabrina Carpenter has partnered with Airbnb for Sabrina’s Pit Stop located at 82338 CA-111, Indio, CA 92201. The pop-up event is happening from Friday, April 10, through Sunday, April 12. Visitors will be to take photos with the Pretty Girl clean-up crew van featured in the music video for “House Tour.” There will also be exclusive merch and slushies to help fans refresh in the desert heat.
Maruchan is hosting a Maru Mart pop-up in Cabazon. The convenience store-inspired event is built for ramen lovers and will be happening at the Cabazon Outlets parking area from April 9-13 and April 16-20. Attendees will be able to partake in the DIY ramen bar, get Maruchan samples, limited-edition merch drops as well as interactive photo moments.