Inside Philly’s high-stakes charm campaign to lure the 2028 Democratic National Convention

It was at the end of last year in the hazy stretch between Christmas and New Year’s when time doesn’t feel real, and some of Philly’s top Democrats were huddled around a secret proposal, racing to meet a deadline.

The group — convened by Mayor Cherelle L. Parker, her aides, and some key Philadelphia boosters — was preparing a lengthy bid to bring the Democratic National Convention back to the city in either 2028 or 2032, a potential economic boon and a chance to show off in front of lawmakers, celebrities, and international media.

» READ MORE: Philadelphia is on the short list to host the 2028 Democratic National Convention

The confidential proposal to the Democratic National Committee included everything from the city’s hotel space to police outfitting to nitty-gritty details about the electrical grid and voltage capacity at Xfinity Mobile Arena. SEPTA officials drafted a section about the public transportation Philadelphia could offer visitors, and tourism agencies chipped in with insights on hotels and restaurants.

David L. Cohen, a longtime Democratic fundraiser and the president of the recently formed nonprofit host committee called Pick Pennsylvania, said that while the mayor led the effort, the bid also emphasized the “unity of the region and the commonwealth.”

“She wanted it to be really clear this is more than a Philadelphia bid,” he said. “This is a unified Pennsylvania bid.”

It appears the Democratic National Committee was impressed. On Monday, the DNC announced that it is considering five cities, including Philadelphia, to host the 2028 convention, where a Democratic presidential nominee will be coronated. The party is also looking closely at Atlanta, Denver, Chicago, and Boston to hold the early August event.

» READ MORE: Philly’s 2026 World Cup bid officials plan for the scale of hosting the world

What comes next is a campaign to lure the convention to Philly, complete with a carefully coordinated public relations effort and a significant fundraising push. Philadelphia’s host committee for 2016, the last time the city held a presidential nominating convention, raised more than $85 million.

The DNC has asked host cities to raise $5 million before being selected. Philly’s fundraising, Cohen said, “will be substantially higher than that number.”

Cohen, a former Comcast executive and erstwhile chief of staff to former mayor Ed Rendell, is leading the effort alongside Daniel J. Hilferty, now the CEO of Comcast Spectacor.

Hilferty and Cohen have worked together repeatedly over the last two decades to bring major events to Philadelphia, including a successful bid to become one of a handful of North American cities to host World Cup games this year.

Also involved in coordinating the DNC proposal was Erin Wilson, a Philadelphia native who was a top aide to former Vice President Kamala Harris. She was the national political director for former President Joe Biden’s campaign and planned his 2021 inauguration.

When the DNC comes to town

DNC officials are expected to make a final decision on the 2028 site later this year. That call will likely be made by chair Ken Martin in consultation with top advisers and the committee’s Technical Advisory Group, which assesses logistics and operational matters.

Philadelphia could also have an advocate in State Rep. Malcolm Kenyatta, who represents parts of North Philadelphia and is a DNC vice chair. He is known to have a close relationship with Martin.

Committee officials and the advisory group will tour each of the five finalist cities for a yet-to-be-scheduled site visit this spring.

If history is any indication, the city will roll out the red carpet. In 2014, when 18 members of the DNC came to Philly to check out the city ahead of the 2016 convention, the host committee spent six figures to charm them.

The trip included a tour of Philly’s most popular sites, like Reading Terminal Market and the Philadelphia Museum of Art, as well as a swanky rooftop party and a breakfast at the Comcast Center. Predictably, cheesesteaks were also involved.

“The site visits are as much about feel as they are about technical details,” Cohen said. “After site visits, the teams who are making choices leave here and they have their socks knocked off. They can’t believe how vibrant the city is.”

Ryan Boyer, the head of the Philadelphia Building and Construction Trades Council and a close Parker ally, said one of Philadelphia’s best assets might be its mayor. Parker is an unabashed cheerleader for the city and is leading preparations for several major events this year, including World Cup games, the MLB All-Star Game, and the commemoration of America’s 250th anniversary.

“She’s the most effective advocate for bringing people together,” Boyer said, “with just her level of passion, her love of the city, and her love of the job.”

» READ MORE: Mayor Parker proposes $40 million in initial funding for Philly’s 250th anniversary

Cohen said he spoke to Parker last year about the potential to bid for the convention, and when she asked him to chair the host committee, he said yes because the city has “a serious chance.”

“As a friend and longtime supporter of hers, if I didn’t think we had a legitimate shot, I would try to talk her out of it,” Cohen said. “If anything, I have poured gasoline on her flames of enthusiasm and said, ‘We should be all in for this.’

”I said, ‘Do what you do best,’” he added. “Get everyone excited about this.’”

Gov. Josh Shapiro could also play a role in wooing the party. He is one of the most well-known Democratic governors in the country, and is seen by many as a contender for the 2028 Democratic nomination for president.

That means there is a chance that Shapiro, who was raised in Montgomery County and whose family still lives there, could be nominated in what is essentially his hometown.

In a letter to Martin, Shapiro wrote that Philadelphia “would see substantial economic benefits” from hosting the convention and vowed that the state would be “prepared to ensure our infrastructure, public safety agencies, workforce, and business community are equipped to host thousands of delegates and attendees.”

What’s next: a close look at security and logistics

Behind the pomp of the DNC’s spring site visit will be a serious evaluation of security, transportation, hotels, and arena logistics.

The DNC said in a statement Monday that it will value “new and innovative approaches” to hosting a large-scale event that is likely to bring thousands of tourists. In 2016, the convention drew more than 5,000 attendees and an additional 29,000 visitors — nearly 20,000 of whom were media members.

Nominating conventions are typically designated as National Special Security Events, meaning the federal government leads security because the event is deemed at high risk for terrorism or other criminal activity. That means planners need to know specifics about law enforcement staffing, gear, and other capabilities.

Support will also have to come from outside the city. During past conventions, federal law enforcement teamed up with Philadelphia police to secure the venue, and they were joined by officers from across the region.

The DNC also said in its announcement Monday that the committee would prioritize “the importance of forging a strong partnership between the DNC and the host city, including its community, political, and business leaders.”

To that end, the host committee and Parker asked elected officials and civic leaders from across the state to write letters of support that accompanied the city’s bid.

Authors ranged from City Council President Kenyatta Johnson, whose district includes the South Philadelphia stadium complex, to labor leaders to Democrats from the Philadelphia collar counties.

Montgomery County Commissioner Neil Makhija, who wrote a letter to the DNC boosting the bid, said it is important for the committee to see that local governments and law enforcement agencies outside the city are willing to offer support, because “pulling something like this off requires a lot of cooperation on many different fronts.”

“A real concern now when you’re thinking about hosting a political convention is ‘How are we going to manage public safety and a threat environment?’” he said. “There are a number of reasons to point to our region and see a level of collaboration that inspires confidence.”